Meet CHASSIS, Labeld Studio's first premium theme

Every storefront on Labeld starts from the same three themes. That's by design, Essential, Editorial, and Commerce Forward cover most of what a brand needs to launch and sell. But some brands aren't looking for what most brands need. They want a storefront with a different shape entirely, and until now, that meant leaving Labeld to get it.

CHASSIS is the first answer to that. It's Labeld Studio's first premium storefront theme, and it's not a new color scheme on the same layout. It's a different structure, built for a different kind of brand.

What CHASSIS actually is

A chassis is the frame a vehicle is built on, the part nobody sees but everything else depends on. That's the idea behind the theme. No decoration for its own sake, no soft edges just to look friendly. CHASSIS strips the storefront down to structure: clean grids, unframed product cards, sharp typography, nothing sitting between the customer and the product.

It's built for brands that don't need to dress up their storefront to make an impression, because the product is already doing that work. If your drops speak for themselves, CHASSIS gets out of the way and lets them.

It's still fully yours

CHASSIS follows whatever light or dark configuration your brand is already running, and it uses your primary color as the accent throughout. Your logo and wordmark sit exactly where you'd expect them to. The structure is CHASSIS. Everything inside that structure is still your brand, your colors, your products, your voice.

How it's different from what you're used to

Every theme on Labeld until now came bundled with your plan. CHASSIS doesn't. It's the first storefront experience you purchase directly, a one-time cost, not a recurring one.

CHASSIS is available to Pro brands at ₦10,000, one-time. It's a Pro-exclusive theme, so it comes with your subscription rather than replacing it, if you ever downgrade to Free, CHASSIS goes with it. Stay on Pro, and it's yours to keep using for as long as your storefront is.

Why we're doing this

Not every brand wants the same storefront, and forcing every new design into the Pro plan means Pro either gets bloated with features some brands never touch, or new designs never get built at all. Selling themes separately fixes that. Pro stays focused on the tools that run your store day to day. Premium themes become their own thing entirely, a design you choose because it's the one that fits your brand, not because it happened to come with your subscription tier.

CHASSIS is the first. It won't be the last.

Setting it up

CHASSIS is available now under Site Customization. Preview it on your own storefront before you buy, so you know exactly what you're getting before you commit.

Ready to see your brand on CHASSIS? Preview it on Labeld Studio.